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Confidentiality: It’s Impact on BlackBerry’s Sales and Marketing

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Blackberry stands firm as they happen to take one big leap from where they are from yesterday. As one of the world leaders in the communication market, the Blackberry Ltd. reinvents itself. Simply optimizing their resources and readying it for the tighter competition ahead among the big beasts that are lurking in the mobile market.

It is no secret that the company’s sales have been gloomy even though they have launched the Blackberry Z10 that is expected to compete with the other smartphones made by their tough competitors, Samsung and Apple. A tough competition brought by the dire need of improvisation in this modern age.

So as for boosting their financial results and maneuvering their way to the top, Blackberry had turned private, as the largest shareholder of the company (Fairfax Financial Holdings Limited) laid its cards on it.

Both parties have signed a letter of intent that is aiming for the firm’s privatization. Possible restructuring of the system and the discovery of new ideas that will be realized in the near future are to exist in the next days. The six-week agreement with the financing company, also welcomes other investors to embrace the able consortium. Not to mention that Blackberry pioneered the modernization of the mobile industry, they also crafted a series of advanced operating systems.

Though the deal between the Blackberry and the financing company had affected over 4,500 employees and made big-time changes in its strategies, Blackberry still ensures its comeback.

Now, even their customers are looking forward to the result of this privatization. Who wouldn’t?

Queries arose because of this situation: Will Blackberry come back? Several months from today, will their sales escalate the way they want to? What will be the impact of these changes in blackberry’s sales and market?

Nobody from the outside knows. But one thing is definite; the step they’ve made is for the betterment of the company as well as its service to its consumers. And that thing should be achieved.


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